Released on = July 28, 2007, 2:38 pm

Press Release Author = E & Company

Industry = Entertainment

Press Release Summary = On Saturday, September 8th Ice cream lovers all over the New
York metro area get a chance to celebrate their sweet tooth with a great, big,
chilled chow-down and get some exercise while they're at it.

Press Release Body = The annual Ice Cream Run, hosted by E & Company, kicks off in
the afternoon and takes participants on a 2 hour scavenger hunt around Manhattan to
the finest ice cream and gelato parlors in town. Here teams score points by sampling
flavors and answering trivia questions about the cool treat. The "Run" is followed
by a social function where contestant and supporters relax over refreshments and
wait for winners to be announced and prizes awarded.

While adult participants enjoy being a kid again for a day, children all over
Manhattan will also benefit from the Ice Cream Run. All event proceeds are donated
to Children for Children (www.childrenforchildren.org) and used to purchase school
supplies for underprivileged kids in New York City.

Web Site = http://www.eventbye.com

Contact Details = Emilia Sixtensson
E & Company
6912 Loubet Street
Forest Hills, NY 11375
(718) 725 7586 - Office
(347) 613 4117 - Mobile
emilia@eventbye.coom